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Feature announcement email template
New feature summary, three numbered points, plan availability callout and a try-it button. Includes an unsubscribe line.
ProductPaid kitNon-essential: unsubscribe line
Subject and preheader
| Subject | New in {{product_name}}: {{feature_name}} |
|---|---|
| Preheader | {{feature_summary}} |
Variables
{{company_address}} {{feature_name}} {{feature_point_1}} {{feature_point_2}} {{feature_point_3}} {{feature_summary}} {{feature_url}} {{logo_url}} {{plan_name}} {{product_name}} {{support_email}} {{unsubscribe_url}}
Handlebars names; the React Email edition uses the same names in camelCase as typed props.
What's in it
New feature summary, three numbered points, plan availability callout and a try-it button. Includes an unsubscribe line. Blocks: numbered steps, callout, button, footnote. Plain-text version and dark mode included, in MJML + Handlebars and React Email.
This template is in the paid kit (from £29). The free Lite has welcome, verify email and password reset.
Tested
Size under Gmail's 102 KB clip limit, alt text, lang, preheader, links, every variable resolved, no 375px overflow, WCAG AA contrast in light and dark mode. Rendered in headless Chrome; not tested in Outlook desktop, the Gmail apps or Apple Mail.
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