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NPS survey email template
One-tap 0–10 score links in the email itself, with every score link also in the plain text. Includes an unsubscribe line.
FeedbackPaid kitNon-essential: unsubscribe line
Subject and preheader
| Subject | Quick question about {{product_name}} |
|---|---|
| Preheader | One click: how likely are you to recommend us? |
Variables
{{company_address}} {{logo_url}} {{nps_url}} {{product_name}} {{support_email}} {{unsubscribe_url}} {{user_first_name}}
Handlebars names; the React Email edition uses the same names in camelCase as typed props.
What's in it
One-tap 0–10 score links in the email itself, with every score link also in the plain text. Includes an unsubscribe line. Blocks: 0–10 rating scale, footnote. Plain-text version and dark mode included, in MJML + Handlebars and React Email.
This template is in the paid kit (from £29). The free Lite has welcome, verify email and password reset.
Tested
Size under Gmail's 102 KB clip limit, alt text, lang, preheader, links, every variable resolved, no 375px overflow, WCAG AA contrast in light and dark mode. Rendered in headless Chrome; not tested in Outlook desktop, the Gmail apps or Apple Mail.
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