Letterbench › Templates › Win-back email template
Win-back email template
What has improved since they left, an optional offer, data-retention date and a reactivate button. Includes an unsubscribe line.
LifecyclePaid kitNon-essential: unsubscribe line
Subject and preheader
| Subject | We've improved {{product_name}} since you left |
|---|---|
| Preheader | Your workspace is still here until {{data_retention_date}}. |
Variables
{{company_address}} {{data_retention_date}} {{improvement_1}} {{improvement_2}} {{improvement_3}} {{left_month}} {{logo_url}} {{offer_text}} {{product_name}} {{reactivate_url}} {{support_email}} {{unsubscribe_url}} {{user_first_name}}
Handlebars names; the React Email edition uses the same names in camelCase as typed props.
What's in it
What has improved since they left, an optional offer, data-retention date and a reactivate button. Includes an unsubscribe line. Blocks: numbered steps, callout, button, footnote. Plain-text version and dark mode included, in MJML + Handlebars and React Email.
This template is in the paid kit (from £29). The free Lite has welcome, verify email and password reset.
Tested
Size under Gmail's 102 KB clip limit, alt text, lang, preheader, links, every variable resolved, no 375px overflow, WCAG AA contrast in light and dark mode. Rendered in headless Chrome; not tested in Outlook desktop, the Gmail apps or Apple Mail.
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